Join us for the latest research on effective water use efficiency communications to engage customers and stakeholders in reducing water use in increasingly dry climates. Topics include fighting drought fatigue, funding WUE programs, and tracking key metrics for success.
Through a recent TEC funded research project, the Water Conservation Division Planning, Evaluation and Research Committee hired Katz and Associates to research past and ongoing communication strategies to communicate drought and water shortage. A guidebook was developed that integrates results from an extensive review of case studies, research on nationwide water use efficiency and drought campaigns and in-depth interviews with 16 state and regional water agencies. The guidebook presents a menu of best management practices and key communication strategies that can support utility staff build an actionable case for implementation. The goal of the webinar will be to review the findings captured in this guidebook, highlighting 1-2 agencies that participated as case studies, and direct webinar participants to the full guidebook resource for more in-depth information.
(1) Understand key insights from current research drought communications strategies.
(2) Learn best practices on developing and implementing drought communications.
(3) Identify new communications strategies and better understand the resources needed to leverage them.
(4) Be able to establish metrics for success in drought communications campaigns.
(5) Take away actionable resources that can help them implement similar programs at their agencies.
Panel of Experts:
— Tiffany Tran; Senior Water Resources Engineer, Brown and Caldwell
— Barbara Beran; Senior Account Executive, Katz and Associates
More panelists to be announced...
Registration is per person, and allows webinar access for one person on one computer. All registrants will receive a link to view the webinar recording, within 7 days after airing.
Certificates of Completion are available if viewed in full. Certificates can be accessed self-service by following the instructions at www.awwa.org/credits. Contact your licensing agency to see if they will accept your Certificate of Completion.
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