Communicating Water’s Value: Talking Points, Tips & Strategies
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Communicating Water’s Value: Talking Points, Tips & Strategies

Communicating Water’s Value: Talking Points, Tips & Strategies

This book offers tips and tools to assist management, communications staff, and employees at both small and large utilities in shaping customers’ understanding about the value of water.

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Water professionals are responsible for shaping and sometimes changing consumers’ perceptions about the value of water. Consumers can mistakenly undervalue water’s worth by assuming it should be provided at no cost to the public. This book by Melanie Goetz outlines how water professionals can...

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